Professional Retail Management Certification

The Professional Retail Management Certification course is a 19 module online course, designed to prepare the employee for a career in retail management.

From sales to marketing, merchandising to pricing, customer service to staffing, this course provides the required knowledge and skills, to enter into or advance in the exciting world of retail sales management.

What’s Covered in the Course?

Some of the aspects that the team member can expect to learn include:

  • An insight into retail management - what it is and why it is important today;
  • An understanding of the impact of merchandising and pricing within the business;
  • Sales, working at a point of sale, attitude and customer service;
  • How to identify different customer behaviours, to ensure that the business provides its clients with the best service at all times;
  • Customer communication and how important this is to the success of the business;
  • The retail environment and what to expect - the do’s and don’ts that your employee should respect;
  • How to build a long term relationship with the organisation’s customers;
  • The importance of stock management and how to effectively manage stock;
  • Insider knowledge into choosing an ideal store location;
  • The importance of proper store layout and design;
  • The logistics of supplying and receiving stock;
  • Retail security systems and the procedures that must be in place;
  • How to build a successful team and the importance of team communication;
  • Multi-channel retailing and retail marketing and how this can help to boost the business;
  • The importance of brand management;
  • The essential health and safety procedures that must be in place;
  • The trading constitution and customer laws relating to your business.

What are the Benefits of the Course?

  • Up-to-date course content on the UK retail environment, its opportunities and threats;
  • Upon successful completion of the course, your employee is awarded an industry-recognised certification;
  • Online support throughout your employee’s studies, with lifetime access to the learning materials.


Course Modules/Lessons

Module 1: A Short Introduction to the Concept of Retail Management

  • What we mean by retail management
  • How to get involved in this industry
  • How your career can progress in retail management

Module 2 : Understanding the Role of Merchandising and Pricing

  • What we mean by the term merchandising
  • How to merchandise correctly to increase sales
  • The importance of pricing and how to display products

Module 3 : The Sales Process and Dealing with Customers at the Checkout

  • The checkout and the basic requirements
  • The importance of the point of sale concept
  • The personal characteristics that you need when dealing with this part of the process

Module 4 : Getting to Grips with Consumer Behaviour

  • What we mean by consumer behaviour
  • How to interpret consumer behaviour for your own advantage
  • How to deal with issues related to their behaviour

Module 5 : Taking Trends and Targeting Customers Effectively

  • Why trends are important to your store
  • How to take advantage of those trends in the most efficient way
  • Why targeting customers is so effective

Module 6 : The Importance of Communicating with Customers

  • What we mean by communication in this instance
  • How to talk to customers
  • How to deal with customers that are not happy

Module 7 : Getting to Grips with the Retail Environment

  • Civil litigation initial procedures
  • The key things that you need to be able to understand
  • Creating the perfect environment for your customers

Module 8 : Buying Products and Building that Relationship

  • The importance of the relationship with the customers
  • How to build that relationship in an effective manner
  • How to deal with any issues that may arise in the relationship

Module 9 : Dealing with the Management of Stock

  • What we mean by stock management
  • The problems that arise from not keeping on top of stock management
  • How to control stock levels

Module 10 : Selecting the Store Location

  • Why the location plays a role
  • How to identify the correct location
  • The difference it will make to your store

Module 11 : The Psychology of the Retail Layout

  • The basics of the psychology of the store
  • What you are trying to achieve with psychology
  • How effective psychology is going to be in the success of your store

Module 12 : Dealing with Suppliers and Receiving Goods

  • How to make sure that you have the correct suppliers
  • Dealing with issues with suppliers
  • How to receive goods in the correct manner
  • Dealing with damaged or problem goods

Module 13 : Considering Security and Security Procedures

  • The basics of security
  • The types of security that you may need in your store
  • The basics of security procedures

Module 14 : Getting your Team Together and Communicating

  • The importance of getting the right team together
  • How to unite your team
  • Dealing with issues within your team

Module 15: Selling in Multiple Channels

  • What we mean by multiple channels
  • The key things that you need to have in place
  • How to take advantage of multiple channels

Module 16: The Keys to Basic Retail Marketing

  • The basic rules of retail marketing
  • The things you must avoid doing
  • How to get the most out of your budget

Module 17: Managing Your Brand

  • What we mean by brand management
  • The keys to successfully managing your brand
  • Key mistakes to avoid making with your brand

Module 18: Health & Safety for Retail Stores

  • The key rights held by the customer
  • What you are allowed to do as a trader
  • How to handle issues with customers

Module 19: Customer Rights and Your Position as a Trader

  • The key rights held by the customer
  • What you are allowed to do as a trader
  • How to handle issues with customers

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FAQ's

  • Who can take the Professional Retail Management Certification course?

    There are no entry requirements to take the course.

  • What is the structure of the course?

    The course is broken down into 19 individual modules. Each module takes between 20 and 90 minutes on average to study. Although students are free to spend as much or as little time as they feel necessary on each module.

  • Where / when can the course be studied?

    The course can be studied study at any time and from any internet connected device

  • Is there a test at the end of the course?

    Once you have completed all 19 modules there is a multiple choice test. The questions will be on a range of topics found within the 19 modules. The test, like the course, is online and can be taken a time and location of your choosing.

  • What is the pass mark for the final test?

    The pass mark for the test is 70%.

  • What happens if a user fails the test?

    If the user doesn’t pass the test first time they will get further opportunities to take the test again after extra study. There are no limits to the number of times a test can be taken.

  • How long does it take to complete the Professional Retail Management Certification course?

    We estimate that the course will take about 10 hours to complete in total, plus an additional 30 minutes for the end of course test.