Module 4 : Getting to Grips with Consumer Behaviour

When it comes to working within retail management, it is important that you are aware of your understanding of the way in which your customers behave. Now, we are not talking about their mannerisms when they come into your store or if they are loud and obnoxious, but rather their buying habits and the way in which they expect your retail outlet to be according to their very own standards. The problem for you as a manager is that it is up to you to make sure that you deliver on what th...