Module 5 : Taking Trends and Targeting Customers Effectively

Within the retail environment, there is more to take on board than just being aware of the products that are available within your store. As the retail manager, it is also important that you understand any trends that could influence the sales in the store. We will look at trends and how you deal with them later, but you need to recognise their existence in order to alter your store in an effective manner. There is also a need for you to understand how you are going to target your c...