Module 17: Managing Your Brand

One important point that is often overlooked by individuals running their own retail store is the need to look at managing the brand. However, the problem here is a general lack of understanding as to what we mean about the brand and also how you deal with creating the feeling of what the brand represents or how it relates to your target market. The truth of the matter is that managing your brand is not only essential, but it is key to the future success of your entire retail store an...