Marketing Certification Level 2
As companies strive to boost their branding and improve revenues, the marketing department is at the forefront of driving the company’s image in the marketplace.
Responsible for the company’s product profile and advertising, the marketing department is the creative energy behind product sales.
This marketing certificate includes 15 easy-to-study modules, describing the knowledge and skills required, in order to enter into and advance in this field.
There are no entry requirements, so employees who are currently working in a marketing role or wish to move in that direction will benefit from this industry-accredited course.
What’s covered in the course?
- The course begins with a definition and outline of the functions of marketing and how it is aligned to – but different from – the sales function. Marketing’s pivotal role in driving the success of the company is a theme that runs throughout the course.
- Marketing is a strategic function and therefore requires a complete understanding of the business, its customers and its products. Failure to consider any of these key variables results in a less-than-optimum presence in the market. These elements are covered in modules on the importance of marketing and its roles and the fundamentals of marketing.
- Marketing must understand the difference between customers’ needs and wants and be able to target these needs. For this, market information and analysis is fundamental to the marketer’s success, as well as knowledge of the business’s competition.
- A study of the basic ‘marketing mix’ (product, price, promotion, place) encourages students to analyse their own marketing environment in a practical, hands-on way.
- Creating a marketing plan that incorporates both offline and online marketing strategies – and setting budgets for the plan, in order to optimise your marketing spend – rounds off the course content.
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Duration 8 hours
Modules 16
Certificate of completion
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This course is included as part of our multi-user learning packages.
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Course FAQ
Who can take the Marketing Certification Level 2 course?
There are no entry requirements to take the course.
What is the structure of the course?
The course has 15 modules and should take 8 hours. Each module takes between 20 and 90 minutes on average to complete, although students can spend as much or as little time as they feel necessary on the modules.
Where / when can the course be studied?
The course can be studied at any time and from any internet-connected device.
Is there a test at the end of the course?
Once you have completed the course there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken at a time and location of your choosing.
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