Module 1: Marketing – Its Definition and Reasons for its Use

In this module you will learn The actual definition of the term ‘marketing'. Why you need to consider using it as part of your approach to business. What to logically expect from it. Why you cannot allow yourself to get carried away with your ideas. 1.1 Introduction The concept of marketing is something that everybody is familiar with but, at the same time, it is also fair to say that a number of people are not too sure as to what is actually involved in either creating...