Module 3 : The Fundamentals of Marketing

In this module you will learn What we mean by the fundamentals of marketing. The impact of not understanding these basic concepts. Understanding market strategy. The four step process that you need to follow to be a success. 3.1 Introduction After looking at an explanation of marketing and what is involved we have to really grasp what could be deemed as being the fundamentals of marketing in general. This is potentially a broad topic as you could easily pick up a ...