Module 12 : Evaluating the Success of the Marketing Plan

In this module you will learn Why evaluating the success of your marketing plan is so important. Where to begin with the evaluation. The importance of being critical and honest. What to do if things are not going well. 12.1 Introduction In this module, we will look at how you go about evaluating the success of your marketing plan or if you have been able to reach the goals that were outlined in your initial strategy. Being able to look at your plan in this way i...