Module 4 : Understanding Customer Needs for Marketing Purposes

In this module you will learn The difference between need and want in a customer. How to identify those needs. How to interpret that information for marketing purposes. The difference it makes to your business. 4.1 Introduction In this module, we will look at one area that is perhaps the most important part of your entire approach to marketing: understanding the needs of your customers. This is something that every company should be able to do because it allows ...