Module 2 : The Importance of Marketing and its Roles

In this module you will learn The key reasons why marketing is so important. Where it can help your business. The impact of not using marketing to your advantage. Where to begin with marketing. 2.1 Introduction After looking at the definition of the term in the previous module, we now have to look at why marketing is so important and the roles it is going to play in your business. By doing so, it will make it easier for you to begin to formulate your very own market...