Module 5 : Getting to Grips with the Marketing Environment

In this module we will look at the following: What we mean by the marketing environment. Understanding your competitors. How to place yourself within your correct environment. Key mistakes to avoid making right from the outset. Putting all of this information into your own marketing strategy. 5.1 Introduction In this module, we are going to look at one thing that is vitally important and yet is often overlooked: the actual marketing environment. This can involv...