Duration:
15 hrs
Advertising and Marketing Certification Level 2
Advertising and Marketing Certification Level 2
If you have individuals in your organisation who are responsible for the advertising and marketing strategies and initiatives of the company, this comprehensive course could be the ideal course to help them consolidate their existing knowledge and learn new skills in the field.
It’s simple for students to study at their own pace and around their existing work commitments, as the course is split into 18 concise 30-minute modules, organised by topic.
What’s covered in the course?
Students will learn about the following areas:
- An overview of the differences between advertising and marketing and an in-depth look at different types of marketing strategy and how to tailor strategies to your business;
- An understanding of media planning, including the processes within it and the importance of scheduling;
- How to use market research, in order to benefit the business, by understanding customer needs and how to effectively meet their expectations;
- Tips on how to create great advertising campaigns and effective adverts, including a definition of viral and social media marketing and how to use both to the greatest effect;
- How to purchase advertising space that works for your target market, as well as the different types of advertising space available;
- A summary of laws and regulations relating to advertising in the UK;
- Types of mistakes that can be made when advertising and how to avoid them;
- Tips on how to progress a career in the advertising and marketing field;
- Common advertising abbreviations that are in general use, as well as examples of effective adverts.
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Who can take the Advertising and Marketing Certification Level 2 course?
There are no entry requirements to take the course.
What is the structure of the course?
The course has 18 modules and should take 15 hours. Each module takes between 20 and 90 minutes on average to complete, although students can spend as much or as little time as they feel necessary on the modules.
Where / when can the course be studied?
The course can be studied at any time and from any internet-connected device.
Is there a test at the end of the course?
Once you have completed the course there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken at a time and location of your choosing.
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