Module 11 : Viral Marketing

Student Objectives To learn how to create a buzz with advertising To learn different methods to 'go viral' To understand how viral marketing works To see the importance of the customer experience in viral marketing To learn how to spread the word about a brand 11.1 Introduction This module will teach you about viral marketing. Viral marketing is not a traditional type of marketing and is a fairly new concept in the industry. When a message about a brand is transferred f...