Module 1: In-depth Look at Advertising

Student Objectives: To learn the difference between advertising and marketing To understand the components of advertising To learn about the role as an advertiser To understand the advertising industry To learn about how advertising influences society 1.1 Introduction This module will give an in-depth look at advertising and you will learn about the role of advertising and the advertiser's role in the marketing industry and ultimately, society. By the time the module re...