Module 6 : Designing the Budget

Student Objectives: To learn how to set an appropriate marketing and advertising budget To learn about keeping a budget for marketing and advertising To learn about traditional media channels To understand how to stick to a budget To learn how to choose the right marketing channel 6.1 Introduction Marketing and advertising are the most important parts of any business. Therefore, when it is time for companies to designate a budget for these activities, there are many fac...