Module 13 : Avoiding Pitfalls in Marketing and Advertising

Student Objectives: To learn about the marketing pitfalls that marketers run into To learn how to avoid common mistakes To understand why some advertisements do not work To learn the importance of research in designing adverts To understand why the advertising media matters 13.1 Introduction When you start advertising for your company, or work with marketers, you must make sure that you are going about it in the right way. This module will look at the mistakes that mark...