Module 14 : Understanding the Important Abbreviations in Advertising

Student Objectives: To learn about different abbreviations in the marketing industry To understand how to use these abbreviations in the industry To learn how to find a unique selling point To understand how certain advertising tactics work To learn more about CRM and other strategies 14.1 Introduction This module will explain the most commonly used abbreviations in marketing. Learning these abbreviations is a must for anyone who is going to deal with them, even if you a...