Key Account Management Certification
This course is excellent for first-time and new appointments as key account manager. As it is the role of the key account manager to nurture and foster the relationships with your most important customers and, in larger companies, manage the team responsible for handling a certain account or group of accounts, it is vital that the KAM has the necessary skills and knowledge.
In this course, they will learn how to manage their accounts, how to manage their team of account managers, how to improve customer/account relations and how to overcome barriers to growth.
The course provides lessons in investment versus return, objective and target-setting and networking.
What’s covered in the course?
When you enrol a team member on this course, they will cover the following topics:
- An overview of what key account management is and what it entails;
- The duties and responsibilities in the role of key account manager and how they can be effectively performed,
- Methods that aid in properly prioritising personal workload, so that tasks are delegated and completed in a timely manner;
- How to research various types of customers and what their different needs are;
- Tips and advice, to help prioritise in the workplace, when it comes to team tasks, projects and other jobs;
- Identification and assessment of personal strengths and weaknesses, so that they can be effectively used or enhanced;
- How to plan a strategy for all key accounts;
- How to recognise and deal with potential and real threats in the workplace;
- How to manage relationships in the workplace, for the greatest benefit of everyone involved;
- How to network with customers and their key account staff.
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Duration 6 hours
Modules 5
Certificate of completion
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This course is included as part of our multi-user learning packages.
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Course FAQ
Who can take the Key Account Management Certification course?
There are no entry requirements to take the course.
What is the structure of the course?
The course has 5 modules and should take 6 hours. Each module takes between 15 and 45 minutes on average to complete, although students can spend as much or as little time as they feel necessary on the modules.
Where / when can the course be studied?
The course can be studied at any time and from any internet-connected device.
Is there a test at the end of the course?
Once you have completed the course there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken at a time and location of your choosing.
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