Module 1 : Key Account Management

In this module you will learn: What is Key Account Management? The Role and Responsibilities of a Key Account Manager Prioritising – Who are the Key Accounts? How to Research your Customers’ Profile and Position Yourself 1.1 Key Account management Introduction In this module we will examine what is meant by the term ‘Key Account Management,’ or KAM. By the end of the module, you will understand why KAM is so vital to the success of a business, the goals of KAM, ...