Duration:
15 hrs
Digital Marketing Certification Level 2
Digital Marketing Certification Level 2
In nearly every economic sector, the knowledge of how to market either yourself or your company in a digital format is an invaluable skill. Any major corporation or business that hopes to succeed needs to maintain an online presence; therefore, the need for employees with the knowledge of how to market in this format is more vital than ever.
This course is offered entirely online. This allows your team members the freedom to study wherever and whenever is most convenient for them.
On average, it takes around 15 hours to complete, although some people will take longer than others, so completion times may vary.
Through these 10 interesting modules, employees will quickly be able to grasp what it takes to become proficient in this industry. Following the completion of each module, they will be tested on what they have learnt. This will help to solidify the concepts and processes and commit them to memory
After the last module, they will be presented with the final exam, and, once this has been passed, they will immediately receive a fully-accredited certification that can either be printed out or posted.
What’s covered in the course?
Through this course, your team members can expect to learn about:
- The basics of digital marketing, such as what it is, how it’s used, current trends in the field and why it’s important;
- The importance of search engine optimisation (SEO) and search engine marketing (SEM) and how to use them, in order to maximise their online presence
- The best methods of creating and structuring websites, what content is important to include, the different types of websites and how to use a website for marketing purposes;
- The most viable methods of using e-mail for marketing purposes;
- Social media and the common tools and strategies for using this platform, in order to reach more of their clients;
- Using web analytics, in order to maximise their internet marketing strategy;
- The rules and regulations by which a digital marketer must abide by.
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Who can take the Digital Marketing Certification Level 2 course?
There are no entry requirements to take the course.
What is the structure of the course?
The course is broken down into 10 individual modules. Each module takes between 20 and 90 minutes on average to study. Although students are free to spend as much or as little time as they feel necessary on each module.
Where / when can the course be studied?
The course can be studied study at any time and from any internet connected device
Is there a test at the end of the course?
Once you have completed all 10 modules there is a multiple choice test. The questions will be on a range of topics found within the 10 modules. The test, like the course, is online and can be taken a time and location of your choosing.
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