Module 2: Search Engines, Search Engine Optimisation (SEO) and Marketing (SEM)

1. Module 2: Search Engines, Search Engine Optimisation (SEO) and Marketing (SEM)
   What you will learn: What a search engine is and how they work A general understanding of search engine optimisation The benefits and weaknesses of using search engine optimisation About search engine marketing and how it can be used The pros and cons of using search engine marketing An overview of pay-per-click marketing and how it fits into digital marketing 2.1 Introduction As explored in Module 1, digital marketing is an ever-expanding marketing technique. This module wi...
2. Digital Marketing Diploma Module 2 - Includes Quiz