Module 8: Web Analytics

1. Module 8: Web Analytics
   What you will learn: The definition of web analytics and how it differs from website stats The two categories of web analytics: off-site and on-site The types and processes of web analytics How web analytics can be used within an online marketing strategy Some of the best practices of web analytics 8.1 Introduction Understanding the traffic behind online content is a useful means of identifying key audiences. One way to do this is to use web analytics, which this module will ...
2. Digital Marketing Diploma Module 8 - Includes Quiz