Google Analytics Certification

If you have been looking for a way to learn more about the people who visit your website, along with their needs and behaviours while there, Google Analytics is perfect for you. This is a free tool that you can connect to virtually any website, as long as you have access to the source code.

Once connected, Google Analytics can deliver almost any information you want regarding your web content, advertising efforts and the way your audience interacts with your web content.

While logging in for the first time can feel a bit overwhelming, a bit of knowledge about the tool can help you navigate with ease its user-friendly dashboard.

This course goes into detail about Google Analytics, so you can confidently find the information you need to ensure your company succeeds.

We begin by giving you a brief overview of Google Analytics, including how it works and why you should use it with every website you run.

Next, we give you information regarding navigating your dashboard, including details about widgets and how to customise the information you see.

We also give you a rundown of the most popular types of reports you can run.

Finally, we review information regarding campaign and conversion tracking.

You Will Learn:

  • How Google Analytics can track details regarding your users and traffic sources
  • The definitions of key terms relating to Google Analytics
  • What a segment is and how you can use segments to better analyse data
  • All about a relatively new type of report available to Google Analytics users
  • How to use UTM parameters to ensure that you are achieving your website’s goals

Benefits of Taking this Course:

  • Learning how to better track your traffic, which can lead to improved ad campaigns and web content
  • Understanding the importance of regularly reviewing reports and acting on necessary changes
  • Getting a better understanding of the needs of your audience
  • Learning which features of Google Analytics are the most useful, saving you time
  • Being able to take control of your web content, so you can tailor it to your company’s unique needs


Course Modules/Lessons

Module 01: Introduction to Google Analytics

Module 02: Navigating Google Analytics

Module 03: Basic Reporting

Module 04: Campaign and Conversion Tracking

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FAQ's

  • Who can take the Google Analytics Certification course?

    There are no entry requirements to take the course.

  • What is the structure of the course?

    The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although students are free to spend as much or as little time as they feel necessary on each module.

  • Where / when can the course be studied?

    The course can be studied study at any time and from any internet connected device

  • Is there a test at the end of the course?

    Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.

  • What is the pass mark for the final test?

    The pass mark for the test is 70%.

  • What happens if a user fails the test?

    If the user doesn’t pass the test first time they will get further opportunities to take the test again after extra study. There are no limits to the number of times a test can be taken.

  • How long does it take to complete the Google Analytics Certification course?

    We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.