01920 897663

Challenge 25 Certification

Course overview Course modules

The Challenge 25 Certification course provides employers and retail staff with the essential knowledge and practical skills required to implement and uphold the Challenge 25 policy effectively. This policy is a critical safeguard designed to prevent the sale of age-restricted products to minors, ensuring compliance with UK legislation and promoting responsible retail practices.

What You Will Learn:

The purpose and objectives of Challenge 25.
The legal basis and regulations supporting age verification.
How to identify age-restricted products and the requirements for their sale.
Professional communication techniques for handling age-verification requests.
How to approach ID checks with confidence and professionalism to ensure a positive customer experience.
The role of leadership, recognition, and continuous improvement in upholding Challenge 25.

Who Is This Course For?

This course is designed for employers, retail managers, and frontline staff who are responsible for selling age-restricted products. It is particularly useful for businesses in the UK seeking to comply with Challenge 25 and protect their operations from legal and reputational risks.

Certification: Upon successful completion of the course, participants will receive a certificate demonstrating their understanding of Challenge 25, empowering them to enforce this policy confidently and responsibly.

Benefits of Taking This Course:

Safeguard your business from legal penalties and reputational damage.
Ensure the safety and compliance of your workplace.
Promote responsible retailing and community well-being.
Enhance employee confidence and professionalism in handling age-verification procedures.
Develop a culture of accountability and teamwork within your organisation.

Equip your team with the tools and knowledge to make a difference with Challenge 25. Enrol today!

Module 1: Introduction to Challenge 25 and Its Legal Basis

Challenge 25 is a UK policy designed to prevent underage sales of restricted products by requiring customers who appear under 25 to show valid ID. Based on legislation like the Licensing Act 2003, it applies to items such as alcohol, tobacco, and knives. Retailers and staff share responsibility for assessing age, requesting ID, and refusing sales when necessary, promoting both legal compliance and community safety. In Module 2, we will discuss the practical steps and best practices for implementing Challenge 25 in retail environments.

20 minutes
Module 2: Implementing Challenge 25 in Retail Environments

Implementing Challenge 25 in retail requires employees to assess age confidently, request ID professionally, and handle refusals calmly. Proper documentation and continuous training help ensure consistent compliance, benefiting both the business and its customers. In Module 3, we will delve into effective communication and conflict resolution strategies to manage challenging customer interactions under Challenge 25.

20 minutes
Module 3: Customer Communication and Conflict Resolution

Successfully implementing Challenge 25 relies on clear, professional communication and the ability to manage objections or conflicts calmly. Employees should maintain a respectful tone, use de-escalation techniques when needed, and involve management in more serious situations. With consistent practice, employees can confidently handle even challenging interactions while upholding the policy. In Module 4, we will examine the legal consequences of non-compliance and explore how proper documentation protects retailers and employees alike.

20 minutes
Module 4: Legal Consequences and Penalties for Non-Compliance

Non-compliance with Challenge 25 can lead to fines, licence revocation, and reputational damage. By maintaining proper documentation and consistently enforcing the policy, businesses across all UK nations can protect themselves and their employees. In Module 5, we will explore how to foster a culture of accountability and compliance for long-term success with Challenge 25.

20 minutes
Module 5: Fostering a Culture of Accountability and Compliance

Fostering a culture of accountability ensures consistent compliance with Challenge 25. By prioritising leadership, communication, and recognition, businesses can uphold age-verification policies, protecting their operations and the community. This is now the end of the course on Understanding Challenge 25, equipping you with the tools to confidently implement this policy, safeguard your business, and promote community safety.

20 minutes