Marketing Your Fitness Business

The course guides you through the paramount considerations to market your business as a fitness instructor. It recognises the significant role played by marketing in meeting business goals – establishing your company as a major service provider in the fitness industry.

The first and second module presents an overview of marketing and business planning and explores their importance in achieving business goals.

With the information accumulated about business and marketing plans, this course delves into the measures to evaluate the performance of core business decisions and activities to drive business growth.

This course then explores the importance of financials in business planning and overall business success, while paying attention to the management of business financials. The fifth module then identifies the relevance of information systems as business support systems.

What You Will Learn

  • How to create an effective marketing plan that aligns with the business goals
  • How to develop a business plan that caters for the short and long-term needs of your business
  • Key Performance Indicators that are useful in assessing the performance of the company in achieving the business plans and marketing plans
  • Components of managing your business financials
  • What role information technology plays in marketing and financial management
  • How to promote your company within the fitness industry

The Benefits of Taking This Course

  • You will learn practical tools and techniques to utilise when creating a business plan
  • You can quickly develop a marketing plan to achieve business goals
  • You can prepare a budget for your business
  • You can effectively measure your business performance and, in turn, recognise areas requiring improvement
  • You can identify the role of information technology in your business and appreciate the need to integrate it into your business


Course Modules/Lessons

Module 01: Understanding Marketing

  • To provide an overview of the relevant marketing techniques and strategies
  • To understand how to create a marketing strategy

Module 02: Understanding Business Planning

  • The various elements of business planning

Module 03: Understanding Performance Measurement

  • To illustrate the importance of performance measurement in marketing, and how to engage in it effectively

Module 04: Management of Business Finances

  • To equip you with sufficient knowledge on how to manage your business (financials)

Module 05: The Importance of Information Technology

  • To understand the relevance of information technology to business support

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FAQ's

  • Who can take the Marketing Your Fitness Business Certification course?

    There are no entry requirements to take the course.

  • What is the structure of the course?

    The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although students are free to spend as much or as little time as they feel necessary on each module.

  • Where / when can the course be studied?

    The course can be studied study at any time and from any internet connected device

  • Is there a test at the end of the course?

    Once you have completed all 5 modules there is a multiple choice test. The questions will be on a range of topics found within the 5 modules. The test, like the course, is online and can be taken a time and location of your choosing.

  • What is the pass mark for the final test?

    The pass mark for the test is 70%.

  • What happens if a user fails the test?

    If the user doesn’t pass the test first time they will get further opportunities to take the test again after extra study. There are no limits to the number of times a test can be taken.

  • How long does it take to complete the Marketing Your Fitness Business Certification course?

    We estimate that the course will take about 4 hours to complete in total, plus an additional 30 minutes for the end of course test.