Module 03: Understanding Performance Measurement

In this module you will learn To illustrate the importance of performance measurement in marketing, and how to engage in it effectively Understanding Performance Measurement– 05m 27s 3.1 Introduction Now that we have established the essence and process of creating marketing and business plans, you’re ready to delve into the measurement of their performance. As already established, business goals, and, in turn, marketing goals must be measurable for effecti...