Module 5: Customer Relationship Management

1. Module 5: Customer Relationship Management
   Summary/What you will Learn What customer relationship management is and its importance to organisations; How to examine your customer base; Details about what customers expect from your company; How to measure customer relationship management; Common customer relationship management concerns and their solutions. 5.1 Introduction Customer relationship management, or CRM, is the practice of focusing on an organisation’s customers, their expectations and their needs. ...
2. Kick Start Your Career Module 5 - Includes Quiz