Module 2 : Investment versus Return

In this module you will learn: Investment Versus Return - Get Your Priorities Right Assess Your Strengths, Weaknesses and Unique Advantages Planning a Key Account Strategy Recognising Threats and Dealing with Them 2.1 Investment versus Return In this module, you will appreciate just how much investment is required to grow a key account over the long term, and how to balance investment versus returns when it comes to dealing with key account holders. We’ll look at the...