Estate Agency Certification Level 3
Being an estate agent, having the ability to show clients available properties, help investors purchase investment properties and even assist clients find that perfect home to rent can be a very rewarding career. You help buyers, sellers, tenants and landlords. You get to know your area, you sell your listings and earn commission in the process. In order to succeed as an estate agent you need the necessary training and certification.
Note: The material in this course is most relevant to business and transactions within England and Wales.
Introduction to Estate Agency Certification
The Estate Agency Diploma is an information packed course which gives you the ability to study online. You can work your full time job and study in your spare time, enjoying an industry recognised certification on completion. This course is broken down into manageable modules, each one brimming with useful information you will be able to use to fast track your career and succeed as an estate agent moving forward. You can study from any device linked to the internet, enjoying online support throughout your studies and lifetime access to your course modules. At the end of the course you will be required to take the multiple choice test and, once passed, you can download and print your certificate to display.
What you will learn
This course is full of useful information to provide you with the knowledge you need to be a successful estate agent. The course will cover the following:
- Learn what it takes to be an estate agent. What your role will be and the history of estate agents. You will also learn some valuable insight into the estate agency industry as a whole.
- Understand the different estate agents from domestic to rental to property negotiators to commercial agents and more.
- Know what is involved in selling a property, benefits of using an estate agent and the disadvantages of selling privately.
- Identify how to get to know your customers; from canvassing to networking and more.
- Learn what an average day is like as an estate agent and what is expected of you.
- Gain an understanding of marketing, boards, agreements and more.
- Learn about evaluations, why they are important, how you can use them to bargain and help to set a realistic listing price.
- Know how to complete a successful viewing from setting it up to meeting with the client, walking them through the property, preparing the property and working to a plan.
- Identify the best negotiation tools to help you secure a deal. Learn the concepts of negotiation and how to use silence to your advantage.
- Know why clients should buy with an estate agent, your role in the process, who pays for what, and so much more.
- Learn about sale progression from drawing up the documents to understanding what surveyors, conveyancers and solicitors are.
- Know how technology has had an impact on the estate agency industry.
- Gain an understanding on investment property, what it is, who the buyers are and managing investment property for the client.
- Identify what a letting agent is and whether this is the role for you. Learn about the Letting Agents Association, along with your relationship with the landlord and more.
- Know what property management is.
- Gain a firm understanding of the law in the estate agency industry.
Benefits of Taking this Course
There are numerous benefits to completing the Estate Agency Diploma. Whether you want to work as an estate agent or letting agent or you are looking for a position within an estate agency, you can use the knowledge you learn on a daily basis.
- Study at your own pace and in your own time.
- Study online using any device connected to the internet.
- Enjoy online support throughout your study experience.
- Have access to your training modules for life.
- Fast track your career within the estate agency industry with the knowledge you gain from the course.
- Use what you learn in the course and implement it into your daily work.
Course Modules/Lessons
Module 02 : Different Types of Estate Agents
- Rental agents / Property negotiator
- Commercial Property agent / Agricultural or Rural agent
- Property management
- UK Regulations
Module 03 : The Pros and Cons of Hiring an Estate Agent
- What is involved in selling a property?
- Will the average person be able to maximise their house price?
- What advantages do estate agents have?
- What could go wrong with self-sales?
Module 04 : Getting to Know Your Clients
- Canvassing - finding clients
- Sellers and buyers
- Networking
- What you need to find out
Module 05 : A Day in the Life of an Estate Agent
- Routine and self-discipline / Time management
- Self-starter attitude
- Priorities and last-minute interruptions
- How to use every minute of your day
Module 06 : Selling Property with an Estate Agent
- Why sellers and buyers should work through estate agents
- Agreements
- Marketing
- Why boards are important / Flyers and Advertising
Module 07: Valuation Process
- Definition of Valuation, Evaluation and Estimate
- Why evaluations are necessary / Evaluations as a bargaining chip
- Chartered surveyor's valuation opposed to estate agents
- Presenting your valuation
Module 08 : Performing Viewings
- Setting up for a viewing
- When to arrive for a viewing
- Prepping the house, triple checking
- Working to a plan / End of tour meeting and what's next
Module 09 : Negotiating
- The negotiator's mindset / Basic concepts of negotiation
- The power of silence
- Does honesty have a place in negotiation?
- Reservation points / Bargaining range
Module 10 : Buying with an Estate Agent
- Estate agents as buying agents
- Who pays and for what?
- How buying agents operate
- Complexity requires information and skills
Module 11 : Sales Progression
- What is Progression?
- Drawing up the contract
- Surveyors, Solicitors and Conveyancers / Exchange / Completion
- Finance / Transfer
Module 12 : Technology
- Changes in Technology / Main areas where technology has impacted estate agents
- Old school advertising
- Photography and video
- Internet / Google maps
Module 13 : Investment Property
- What is an investment property? / Who buys an investment property?
- Legal aspects of an investment property
- Managing an investment property / What investment buyers look for in an agent
- CGT
Module 14 : Letting Agents
- What is a Letting Agent? / What Letting Agents do
- Letting Agents' Associations
- Landlord - Letting Agent relationship
- The Law of Agency / The Ombudsman
Module 15: Property Management
- What is property management?
- The overlap with letting agents
- What property managers and property management companies do
- Are property managers, agents of the landlords? / Why property management is a great career
Module 16: Laws and Regulations
- Where to find the laws relating to Estate Agents
- The spirit of the Estate Agents Act 1979
- The need for regulation / Aggressive tactics and why they are banned
- Ombudsmen and why they are a good idea
FAQ's
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Who can take the Estate Agency Certification (Level 3) course?
There are no entry requirements to take the course. -
What is the structure of the course?
The course is broken down into 15 individual modules. Each module takes between 20 and 90 minutes on average to study. Although students are free to spend as much or as little time as they feel necessary on each module. -
Where / when can the course be studied?
The course can be studied study at any time and from any internet connected device -
Is there a test at the end of the course?
Once you have completed all 15 modules there is a multiple choice test. The questions will be on a range of topics found within the 15 modules. The test, like the course, is online and can be taken a time and location of your choosing. -
What is the pass mark for the final test?
The pass mark for the test is 70%. -
What happens if a user fails the test?
If the user doesn’t pass the test first time they will get further opportunities to take the test again after extra study. There are no limits to the number of times a test can be taken. -
How long does it take to complete the Estate Agency Certification (Level 3) course?
We estimate that the course will take about 10 hours to complete in total, plus an additional 30 minutes for the end of course test.