Module 4: Mastering Analytics, Advertising, and Maximising ROI in Social Media

1. Mastering Analytics, Advertising, and Maximising ROI in Social Media (Video)
   

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2. 4.1 Introduction
   This module is designed to empower you with an advanced understanding of social media analytics, enable you to execute targeted advertising campaigns effectively, and teach you how to measure and maximise the return on investment (ROI) from your social media efforts. A robust grasp of these concepts will allow you to refine your social media strategies, optimise your presence across platforms, and achieve measurable business outcomes.4.2 Social Media AnalyticsAnalytics are the backbone of s...