Module 3: Platform Strategies

• Marketing strategies for various social media platforms
• How to integrate strategies across platforms

1. Platform Strategies (Video)
   

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2. 3.1 Introduction
   Creating a comprehensive social media strategy necessitates an understanding of the distinct landscapes each platform offers. This module is designed to equip you with specialised strategies for Facebook, Instagram, X (formerly Twitter), LinkedIn, and YouTube, enabling you to tailor your approach to each platform’s unique features and audience preferences.3.2 Facebook: The Comprehensive Engagement PlatformFacebook’s vast user base and sophisticated algorithm make it an essential platform fo...