Module 1: Foundations of Social Media Marketing

• The role of social media in business
• How to set social media goals
• A brief overview of major social media platforms

You can choose to watch the videos or read the text in this course – they both provide the information necessary to complete the tests. However, we also recommend that you complete the assignment located in the text at the end of the module.

1. Foundations of Social Media Marketing (Video)
   

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2. 1.1 Introduction to Social Media for Business
   In today's digital age, the importance of social media for businesses cannot be overstated. It serves as a pivotal channel for enhancing brand visibility, engaging with customers, and ultimately, driving sales and growth. This module lays the groundwork for understanding the role of social media in business, setting clear objectives for your social media efforts, navigating the landscape of major platforms, and staying abreast of emerging trends.1.2 The Role of Social Media in BusinessSocia...