Module 12 : Banking Practices in the Retail Sector Part IV: Customer Relationship Management and Marketing of Banking Services

Objectives Objectives of customer relationship Link between technology and customer services Key requirements and objectives of an effective customer relationship strategy Features and relevance of relationship banking Mobile banking and its impact on modern day banking 12.1 Introduction Retail banking is a customer-oriented sector and depends on a large customer base to drive profits. Retail banks rely on volume based customer transactions rather than large values ...