Module 3 : Comparison

3.1 introduction Once you have gathered the information you need about your own company and the other party you need to create a comparison to enable you to propose a deal. You will systematically look at what you want from the deal and specific objectives that can be met. You will also try and determine what they might want and any concessions, or sweeteners, you could give them in the deal. You will also look at any influence you can have in the power balance between the two parties....