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Module 23: Customer Relationship Management
By the end of this chapter, you will know:How CRM worksWhat you can do with the CRM data gatheredHow to choose the right CRM softwareHow to use CRM to your advantage23.1: IntroductionHeard of Customer Relationship Management (CRM)? Do not worry if you have not, because it is a fairly new concept in the business world. Although it has been around in some form or another since the 1990s, modern versions implementing en-masse data collection have only been around with small and medium business acce...
Lessons
- Module 1: Introduction to Nail Technology
- Module 2 : Anatomy of the Skin
- Module 3 : Nail Anatomy
- Module 4 : Preparing Your Work Area
- Module 5 : Client Consultation and Communication, Preparing Your Client
- Module 6 : How to Perform a Manicure
- Module 7 : How to Perform a Pedicure
- Module 8 : Artificial Nails
- Module 9 : Hand/Arm Massage
- Module 10 : Gel Nails
- Module 11 : Nail Tips (French Manicure Nail Tips and Artificial Nail Tips with Acrylic)
- Module 12 : Basic Nail Art
- Module 13 : Nail Maintenance
- Module 14 : Health and Hygiene
- Module 15 : An Introduction to Salon Management
- Module 16 : Start a Salon, Become a Mobile Technician, or Work for Someone Else?
- Module 17 : Setting up a Salon and Red Tape
- Module 18 : Salon Decoration
- Module 19: Marketing Your Nail Salon/Service
- Module 20: Setting Your Pricing
- Module 21: Merchandising Your Salon
- Module 22: Employees and Staffing
- Module 23: Customer Relationship Management
- Module 24: Managing Costs
- Module 25: Forms and Record Keeping
