Module 9 : Brand Standards in the Hospitality World

Student Objectives: To understand the concept of branding and how it applies to the hospitality industry To explain the value of establishing a standard and what is expected from a branded hotel To determine the importance and impact of standards in the industry To understand what a star rating is and how it is applied to any hotel To explain the general comparison of known brand hotels and their ratings 9.1 Introduction Brand standards in the hospitality industry vary...