Module 2 : The Customer

In this module you will learn: Who the customer is About the targeting of customers About the customer's rights About consumer rights law in the UK The difference between internal and external customers How to find your niche 2:1 Who is a Customer? A customer is someone who is on the receiving end of a product or service provided by an Organization. The customer generally incurs a cost for the product, but not in all cases. One example is day care centers whose 'cust...