Module 1 : What is Customer Relationship Management?

Welcome to the course! Activity Time: 10 minutes Think about the daily operations that take place within your organisation. How does your typical customer engage with you? How do they find out more about your organisation? What is their typical first point of contact? Now think about the typical cycle that a customer goes through, from first learning about your organisation, placing an order, receiving the product or service and then receiving a follow-up. Can you immediately think o...