Duration:
2.5 hrs
Content Creation Certification
Content Creation Certification
With so much content published on the internet, it can be hard to stand out from the competition. To capture the interest of your target audience, you need to create compelling text, images and videos.
This course will teach you how to compile content that communicates your values, inspires people to take action and builds your brand image.
You will learn:
- Why content marketing is so powerful, how content is distributed and how it influences people at each stage of the buying cycle
- How to come up with hundreds of ideas for effective content
- How to create attention-grabbing media that will lay the groundwork for a relationship with your readers
- How to collect data on your readers’ behaviours and refine your content strategy accordingly
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Who can take the Content Creation Certification course?
There are no entry requirements to take the course.
What is the structure of the course?
The course has 4 modules and should take 2.5 hours. Each module takes between 15 and 45 minutes on average to complete, although students can spend as much or as little time as they feel necessary on the modules.
Where / when can the course be studied?
The course can be studied at any time and from any internet-connected device.
Is there a test at the end of the course?
Once you have completed the course there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken at a time and location of your choosing.
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