Module 4: Advanced Sales Techniques

Summary/What you will learn: How to ask the right questions, so that you understand your buyer’s place within the buying process. How to use timing, to increase the chance of closing the sale. Why you must sell the benefits to the buyer, exceed their expectations and not restrict your focus to the product or service you are selling. How you can cross-sell products or services. How to diffuse tension and misunderstandings, that may occur during the buying process. 4.1 Gatherin...