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Starting an Ecommerce Business Certification

THIS COURSE IS INCLUDED AS PART OF THE STAFF TRAINING PACKAGE
Ecommerce
  • Course Code:
  • Duration: 3 hours
  • Qualification: Starting an Ecommerce Business Certification
  • Exams Included: Yes
  • Compatibility: All major browsers and devices
  • Delivery method: Online (In-house also available )
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Starting an Ecommerce Business Certification

In today’s world of business, it’s an absolute given that if you’re not online with your product or service, you’re going to lose out on customers and revenue. Every business entrepreneur needs to market his or her products online and engage with prospective customers in order to help the brand establish visibility and generate revenue. However, this process involves in-depth knowledge of Google AdWords, Facebook and other ecommerce websites to promote your products and business.

Affiliate marketing is another way to promote your business by allowing others to resell your products and services and offering them rewards (monetary or otherwise).

What's Covered in the Course?

The video course on ecommerce covers the following useful topics:

  • How to identify potential bloggers and influencers who can help promote your product and how to recruit them for your purpose
  • How to create your affiliate offer and include successful case studies to attract more affiliates
  • How to give away free e-books as part of your marketing strategy with a careful eye on copyright issues
  • Tips on how to use email marketing and autoresponders to engage prospective customers
  • Using online tools to retarget audience and identify customers who are interested in your product
  • How to use keywords, descriptions and product feeds to create effective marketing campaigns using Google AdWords and Facebook
  • How to use different features of Google AdWords and manage large product feeds
  • How to connect Google AdWords to your account and finalise the ads that will run on your website

This video course offers the following benefits

Studying the course on ecommerce can help you in the following important ways:

  • You can identify, attract and recruit the most suitable influencers and bloggers for your target audience
  • You learn how to use email marketing tools to create automatic sequences of emails and thereby start an effective marketing campaign into motion
  • By gaining insights into Google AdWords and Facebook marketing tools, you can give your business an extra edge over the competition


Course Modules/Lessons

Module 02: Overall Stratergy

Module 03: Types of eCommerce

Module 04: SEO for eCommerce

Module 05: SEO with Long-Tail Keywords

Module 06: Voice Search

Module 07: Creating Accounts and Products on Amazon

Module 08: Jungle Scout

Module 09: 7 Principles of Reviews

Module 10: Amazon Reviews

Module 11: Get Reviews from Within Books

Module 12: Tips for Getting Reviews from Shipped Products

Module 13: Getting Reviews from Product Listing Pages

Module 14: Contacting Reviewers

Module 15: Responding to Reviewers

Module 16: Reviews of Freelancing Sites

Module 17: How to Close Freelancing Jobs

Module 18: Reviews on Mobile Apps

Module 19: Yelp & Google Reviews

Module 20: The Difference Between Adwords and Merchant Center

Module 21: The Differences Between Google Shopping & Google Adwords

Module 22: Website Verification

Module 23: Creating a Merchant Account

Module 24: Creating a Product Feed

Module 25: Filling Out Your Product Feed

Module 26: Filling Out The Product Feed – Part 2

Module 27: Setting the Keywords in Your Title

Module 28: Optimising the Description Field

Module 29: Connecting Adwords to Your Google Merchant Account

Module 30: Running Ads

Module 31: Dealing with a Large Product Feed

Module 32: Google Ads Retargeting

Module 33: How to Install Facebook Pixel

Module 34: Lookalike Audience

Module 35: Finalising Your Retargeting Ads

Module 36: Email Marketing

Module 37: Email Marketing Providers

Module 38: Creating Your Email Marketing List

Module 39: Creating an Autoresponder

Module 40: Autoresponder Settings

Module 41: Email Popups

Module 42: How to Recruit Affiliates

Module 43: Recruit Affiliates from Aggregator Sites

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FAQ's

  • Who can take the Starting an Ecommerce Business Certification course?

    There are no entry requirements to take the course.
  • What is the structure of the course?

    The course is broken down into 42 individual modules. Each module takes between 20 and 90 minutes on average to study. Although students are free to spend as much or as little time as they feel necessary on each module.
  • Where / when can the course be studied?

    The course can be studied study at any time and from any internet connected device
  • Is there a test at the end of the course?

    Once you have completed all 42 modules there is a multiple choice test. The questions will be on a range of topics found within the 42 modules. The test, like the course, is online and can be taken a time and location of your choosing.
  • What is the pass mark for the final test?

    The pass mark for the test is 70%.
  • What happens if a user fails the test?

    If the user doesn’t pass the test first time they will get further opportunities to take the test again after extra study. There are no limits to the number of times a test can be taken.
  • How long does it take to complete the Starting an Ecommerce Business Certification course?

    We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test.

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