Social Media Marketing Certification
The marketing landscape has changed exponentially in the last decade, with the rise in social media usage and popularity. While 10 years ago, using platforms like Facebook and Twitter were used as advertising options, nowadays, the first choice of marketing is always via social media.
Most marketers will admit that social media marketing is an important element of their business and primary service that is provided. According to Social Media Examiner, the majority of marketers around the world are participating in social media. However, with all the various social media platforms, it is often challenging having to navigate successfully through each one as a marketer. Obviously, the primary goal of the seller plays a big part in deciding which platform ought to be used for best consumer outreach. But each platform has its own nuances, niches and method of operation.
Once a marketer identifies the best way to navigate through each platform, the benefits of social media marketing are unbeatable. Let’s take a look at what we will learn in this social media marketing course:
What you will learn:
- How to increase brand recognition through social media marketingSEO
- How to use social media to boost website SEO
- How to decrease marketing costs with the use of social media marketing
- How to ensure better customer experience and satisfaction through social media marketing
Benefits of this course:
- Know how to use social media tools and resources to raise brand awareness
- Identify hidden costs and learn to decrease costs
- Understand why enhanced customer service will result in better business
- Understand the complexity of social media marketing and marketing in general
Who can take the Social Media Marketing Certification course?There are no entry requirements to take the course.
What is the structure of the course?The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although students are free to spend as much or as little time as they feel necessary on each module.
Where / when can the course be studied?The course can be studied study at any time and from any internet connected device
Is there a test at the end of the course?Once you have completed all 4 modules there is a multiple choice test. The questions will be on a range of topics found within the 4 modules. The test, like the course, is online and can be taken a time and location of your choosing.
What is the pass mark for the final test?The pass mark for the test is 70%.
What happens if a user fails the test?If the user doesn’t pass the test first time they will get further opportunities to take the test again after extra study. There are no limits to the number of times a test can be taken.
How long does it take to complete the Social Media Marketing Certification course?We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.