SEO for Business
Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages.
The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot.
What you will Learn / Course Modules
- Introduction to SEO
- Link Building
- On-Site SEO
- Social Media as part of SEO
- Local Search
- Pay Per Click (PPC)
Who can take the SEO for Business course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. Anyone over the age of 16 can take the SEO for Business.
Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
What is the structure of the course?This course is video based. Each of the modules comprises a video with detailed instructions. At the end of each module is a test. You are free to spend as long as you like watching the video before you take the end of module test.
Is there a test at the end of the course?Yes, you must take an online test before you receive your certification.
What happens if I fail the test?If you don’t pass the test first time you will get a second opportunity to take the test again after further study.
When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).
How can I pay?You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
How long after payment can I begin the course?You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
How long does it take to complete the SEO for Business course?We estimate that the course will take about 2 hours to complete in total, plus an additional 30 minutes for the end of course test.
Can I apply for an NUS card?Yes. All New Skills Academy students can apply for an NUS card. Details of how to do so will be available in your account once your order has been processed.