Product Pricing and Sales Negotiation Certification

Setting the correct pricing can result in a host of important business implications. Evaluating the pricing for your product is not only important from the point of view of profits, but also with how it fits in with your marketing strategies. Charging a fair price for your product or service involves evaluating perceptions and understanding the market. Several factors play a role in deciding the pricing of your product including competitors’ rates, your experience and brand name, value perceptions and negotiated rate and so on.

In fact, many small businesses leverage pricing to change market share, generate revenue and compete in the market. Pricing is much more than justifying the bottom line; it can help establish your market position and help set the stage for future business strategy.

What's Covered in the Course?

The course on pricing strategy covers the following topics:

  • The difference between haggling and negotiation and how to use the good-cop, bad-cop routine successfully during negotiations
  • The advantages of naming the price first and how you can lead the negotiation and fix range parameters
  • Best pricing strategies for Kindle and paperback books
  • How freelancers should price their books in the beginning and when they should increase the prices
  • How to use discounts and promotions and the role of value perception in setting price
  • How to price apps and understanding SEO algorithms on ecommerce sites
  • Price tactics and suggestions to extend lifetime value of your customers

The video course on pricing strategy offers the following benefits

  • You can reinforce your position during negotiations by understanding your customer better
  • You can avoid pricing mistakes that may affect your bottom line
  • You will gain a better understanding of the factors that affect pricing strategy that in turn impact business outcomes
  • You understand how to price your products on popular ecommerce sites

By understanding pricing strategies and tips, you put yourself in a better market position and can plan for future diversion or expansion.



Course Modules/Lessons

Module 01: Introduction

Module 02: Pricing Vs LTV (Life Time Value)

Module 03: Tactics to Extend LTV

Module 04: Pricing & Discounts

Module 5: Pricing Apps

Module 6: How to Set Your Price

Module 7: Pricing on Marketplaces

Module 8: Should You Tell Your Prices Upfront?

Module 09: Pricing Path for Freelancers

Module 10: Kindle Pricing

Module 11: Pricing Paperback Books

Module 12: Introduction to Negotiation

Module 13: Naming the Price First

Module 14: Good Cop Bad Cop Negotiation

Module 15: How to Deal with Hagglers

Module 16: Free Consultations

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FAQ's

  • Who can take the Product Pricing and Sales Negotiation Certification course?

    There are no entry requirements to take the course.

  • What is the structure of the course?

    The course is broken down into 16 individual modules. Each module takes between 20 and 90 minutes on average to study. Although students are free to spend as much or as little time as they feel necessary on each module.

  • Where / when can the course be studied?

    The course can be studied study at any time and from any internet connected device

  • Is there a test at the end of the course?

    Once you have completed all 16 modules there is a multiple choice test. The questions will be on a range of topics found within the 16 modules. The test, like the course, is online and can be taken a time and location of your choosing.

  • What is the pass mark for the final test?

    The pass mark for the test is 70%.

  • What happens if a user fails the test?

    If the user doesn’t pass the test first time they will get further opportunities to take the test again after extra study. There are no limits to the number of times a test can be taken.

  • How long does it take to complete the Product Pricing and Sales Negotiation Certification course?

    We estimate that the course will take about 5 hours to complete in total, plus an additional 30 minutes for the end of course test.