PR Certification

Publicity is an important marketing tool for your business and good publicity is never generated by luck alone. You have to invest conscious effort into a reliable PR strategy and systematically work to get your business the visibility that it deserves. Publicity may not be directly responsible for an increase in sales, but it plays a crucial role in establishing brand awareness and credibility which in turn drive sales and business profits.

What's Covered in the Course?

This video course on publicity covers important aspects of publicity for your business and how you can garner positive reviews for your product without breaking the bank. In addition to giving you expert tips from prominent publicity expert Bert Martinez, the course also explains the following topics in detail:

  • How publicity is important for brand awareness and as a marketing vehicle for your business
  • Deciding between a PR firm or a publicist and how SEO strategies help reinforce publicity
  • How to align yourself with celebrities even if you are new to the business and how noteworthy guests on your video or podcast can help add credibility to your image and business
  • The functions and roles of a publicist and how it can help your business gain visibility on the internet
  • The fundamental differences between direct response marketing and branding and how this affects publicity strategy
  • Press clubs, blogs and publicity strategies tested and proven for success and how to integrate these techniques in your business promotional campaign
  • Tips and secrets to writing a successful press release for your business and how to help optimise it for higher ranking
  • How to use publicity platforms like RadioGuestList and Haro to get the maximum publicity for your brand

This video course offers the following benefits

Studying the course on publicity can help you in the following ways:

  • You understand why publicity is extremely important for any product and how you should plan your own publicity campaign
  • You can now access useful tools like PRWEB, PRLOG and press clubs to get your product the publicity that it deserves
  • You learn how to work a good publicity campaign without necessarily spending thousands of pounds


Course Modules/Lessons

Module 02: How Publicity Can Help You Establish Yourself as an Expert in Your Domain

Module 03: Definition and Explanation of What is Publicity

Module 04: How Publicity Will Help Your SEO and to Get Your Site to Rank in Google

Module 05: When to Hire a Publicity or PR Company

Module 06: What is a Publicist and How Does a Publicist Work

Module 07: Publicity to Get Branding vs. Direct Response Marketing

Module 08: How a New Business Can Try to Get Publicity

Module 09: Strategies For Publicity to Help Business Individuals Establish Their Brand

Module 10: What Are Press Clubs and How to Join Press Clubs

Module 11: How to Use Your Blog to Get Publicity and Position Yourself as an Authority

Module 12: How to Align Yourself with Celebrities Using Publcity

Module 13: How to Get Publicity for a Book

Module 14: Using PRWEB and PRLOG Press Release Services

Module 15: Tips for Writing a Press Release

Module 16: How to Use Publicity Stunts to Get Publicity

Module 17: How to Get Noteworthy Guests on Your Show

Module 18: Twitter Hashtags to Get Links and Publicity

Module 19: 10 Ways to Get Press Coverage

Module 20: A Service from RadioGuestList.com to Get You Publicity

Module 21: How to be Successful in Getting Publicity on HARO: Step by Step – 1

Module 22: How to be Successful in Getting Publicity on HARO: Step by Step – 2

Module 23: How to Write Good Headlines That Increase Clickthrough

Module 24: How to Write a Press Release – 1

Module 25: How to Write a Press Release – 2

Module 26: SEO For Your Press Release

Module 27: How to Get Publicity from Events

Module 28: Real World Example – 1

Module 29: Real World Example – 2

Module 30: Persistence

Module 31: First Steps

Module 32: Tips On Reaching Out To People

Module 33: Getting On The Radio

Module 34: Summing Up and Parting Words

Module 35: Conclusion

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FAQ's

  • Who can take the PR Certification course?

    There are no entry requirements to take the course.

  • What is the structure of the course?

    The course is broken down into 34 individual modules. Each module takes between 20 and 90 minutes on average to study. Although students are free to spend as much or as little time as they feel necessary on each module.

  • Where / when can the course be studied?

    The course can be studied study at any time and from any internet connected device

  • Is there a test at the end of the course?

    Once you have completed all 34 modules there is a multiple choice test. The questions will be on a range of topics found within the 34 modules. The test, like the course, is online and can be taken a time and location of your choosing.

  • What is the pass mark for the final test?

    The pass mark for the test is 70%.

  • What happens if a user fails the test?

    If the user doesn’t pass the test first time they will get further opportunities to take the test again after extra study. There are no limits to the number of times a test can be taken.

  • How long does it take to complete the PR Certification course?

    We estimate that the course will take about 2 hours to complete in total, plus an additional 30 minutes for the end of course test.