Duration:
2 hrs
Marketing Plan Writing Certification
Marketing Plan Writing Certification
Once you have developed a good business plan, you need to have a clear idea of how to market your business to your target audience. With numerous marketing choices available, it can be daunting to choose the marketing strategies that will work best for your business requirement. A solid marketing plan will help ensure that you use your resources wisely (a very important factor, especially if you’re just starting out). You will also be able to maximise outreach to your target market.
Regardless of the nature and size of your business, learning how to create a reliable marketing plan for your business can help create a roadmap that helps you achieve your business objectives.
What’s Covered In The Course?
This course on how to write a marketing plan explains the following important topics in detail:
- How to analyse the target market and understand your customers’ behaviours, fears, wants and needs and so on. The situation analysis also covers demographics and psychographics of your niche audience.
- Why a marketing plan is important and how it can help you achieve your business goals
- How to incorporate crucial components like goals, budgets, timelines and resources into your marketing in order to avoid expensive mistakes
- How to develop a relevant branding strategy and differentiate yourself from your competition; how to analyse your competition in the target market
- How to track key performance indicators and develop a sound pricing and discount strategy
- How to use referral marketing to your advantage
- How to create a meaningful products, services and mission statement in your marketing plan
- How to analyse market trends and growth and perform SWOT analysis to position your business better
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