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Marketing Plan Writing Certification

THIS COURSE IS INCLUDED AS PART OF THE STAFF TRAINING PACKAGE
Marketing
  • Course Code:
  • Duration: 2 hours
  • Qualification: Marketing Plan Writing Certification
  • Exams Included: Yes
  • Compatibility: All major browsers and devices
  • Delivery method: Online (In-house also available )
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Marketing Plan Writing Certification

Once you have developed a good business plan, you need to have a clear idea of how to market your business to your target audience. With numerous marketing choices available, it can be daunting to choose the marketing strategies that will work best for your business requirement. A solid marketing plan will help ensure that you use your resources wisely (a very important factor, especially if you’re just starting out). You will also be able to maximise outreach to your target market.

Regardless of the nature and size of your business, learning how to create a reliable marketing plan for your business can help create a roadmap that helps you achieve your business objectives.

What's Covered in the Course?

This course on how to write a marketing plan explains the following important topics in detail:

  • How to analyse the target market and understand your customers’ behaviours, fears, wants and needs and so on. The situation analysis also covers demographics and psychographics of your niche audience.
  • Why a marketing plan is important and how it can help you achieve your business goals
  • How to incorporate crucial components like goals, budgets, timelines and resources into your marketing in order to avoid expensive mistakes
  • How to develop a relevant branding strategy and differentiate yourself from your competition; how to analyse your competition in the target market
  • How to track key performance indicators and develop a sound pricing and discount strategy
  • How to use referral marketing to your advantage
  • How to create a meaningful products, services and mission statement in your marketing plan
  • How to analyse market trends and growth and perform SWOT analysis to position your business better

This video course offers the following benefits

Benefits of studying the course:

  • Fewer chances of making costly mistakes that are difficult to undo
  • Better understanding of your target market
  • Improved conservation of business resources
  • Learning how to brand and position yourself strategically in your target market


Course Modules/Lessons

Module 01: Course Introduction and Welcome

Module 02: Two Sentence Marketing Plan Example

Module 03: Marketing Plan Buckets

Module 04: Ecommerce Marketing Plan

Module 05: Agency Marketing Plan

Module 06: Local Marketing Plan

Module 07: Blog Marketing Plan

Module 08: Innovating Website Plan

Module 09: Platform Marketing Plan

Module 10: Marketing Plan For Thought Leader

Module 11: Affiliate Marketing Plan

Module 12: Marketing Plan Examples Introduction

Module 13: Marketing Plan Three Channels

Module 14: YouTube Walk-through

Module 15: Book Walk-through

Module 16: SEO Walk-through

Module 17: Deadlines

Module 18: Budgeting

Module 19: B2B

Module 20: What is a Marketing Plan

Module 21: First Time Entrepreneur and Marketer Mistakes

Module 22: What Makes a Good Marketing Plan

Module 23: Why it is So Important to Have a Marketing Plan

Module 24: How to Write a Marketing Plan Introduction

Module 25: Goals, Deadlines and Timelines

Module 26: Budget and Resources

Module 27: Differentiation How Your Business is Unique

Module 28: Pricing and Discounting Promotional Strategies

Module 29: Your Target Market to Whom You Will Promote Your Business

Module 30: How to Identify Your Ideal Customer Avatar

Module 31: Branding Strategy

Module 32: Competitive Analysis

Module 33: Customer Retention Strategy

Module 34: Strategy to Maximize Business Referrals

Module 35: Strategy to Maximize Social Referrals

Module 36: KPI Key Performance Indicators

Module 37: Executive Summary

Module 38: Business Details

Module 39: Mission Statement

Module 40: Products

Module 41: Services

Module 42: Free Content

Module 43: Unique Value Proposition (UVP) Video

Module 44: The Target Market

Module 45: Psychographics

Module 46: Market Trends

Module 47: Market Growth

Module 48: SWOT – Strength, Weaknesses, Opportunities, Threats

Module 49: Marketing Strategy

Module 50: Sales Plan

Module 51: Initiative Details and Resource Allocation

Module 52: Financial Goals

Module 53: Fixed Costs and Spending Projections

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FAQ's

  • Who can take the Marketing Plan Writing Certification course?

    There are no entry requirements to take the course.
  • What is the structure of the course?

    The course is broken down into 53 individual modules. Each module takes between 20 and 90 minutes on average to study. Although students are free to spend as much or as little time as they feel necessary on each module.
  • Where / when can the course be studied?

    The course can be studied study at any time and from any internet connected device
  • Is there a test at the end of the course?

    Once you have completed all 53 modules there is a multiple choice test. The questions will be on a range of topics found within the 53 modules. The test, like the course, is online and can be taken a time and location of your choosing.
  • What is the pass mark for the final test?

    The pass mark for the test is 70%.
  • What happens if a user fails the test?

    If the user doesn’t pass the test first time they will get further opportunities to take the test again after extra study. There are no limits to the number of times a test can be taken.
  • How long does it take to complete the Marketing Plan Writing Certification course?

    We estimate that the course will take about 2 hours to complete in total, plus an additional 30 minutes for the end of course test.

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