Creating a Marketing Plan Certification
A good marketing plan is essential for keeping a business on track. If you do not know how you will be promoting a product or service, you will not maximise your profits or build a loyal following. You may end up targeting the wrong audience, wasting time and money as a result.
This course will take you through the process of drawing up a marketing plan. You will learn how to conduct background research, structure the plan and put it into action.
You will learn:
- The 4 reasons why making a marketing plan is so important to the overall health and development of a business
- How to put together a comprehensive marketing plan in 5 steps and the rationale behind each stage
- Why you may need an online marketing plan, the structure of a good online marketing plan and why you need to consider search engine optimisation (SEO)
- The general principles you need to follow when researching, finalising and double-checking your plan
- Five ways to put your plan into action, when to ask for help and how to monitor your progress
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Duration 1 hours
Modules 6
Certificate of completion
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This course is included as part of our multi-user learning packages.
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Course FAQ
Who can take the Creating a Marketing Plan Certification course?
There are no entry requirements to take the course.
What is the structure of the course?
The course has 5 modules and should take 1 hour. Each module takes between 15 and 45 minutes on average to complete, although students can spend as much or as little time as they feel necessary on the modules.
Where / when can the course be studied?
The course can be studied at any time and from any internet-connected device.
Is there a test at the end of the course?
Once you have completed the course there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken at a time and location of your choosing.
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