Creating a Marketing Plan Certification

Creating a Marketing Plan Certification

A good marketing plan is essential for keeping a business on track. If you do not know how you will be promoting a product or service, you will not maximise your profits or build a loyal following. You may end up targeting the wrong audience, wasting time and money as a result.

This course will take you through the process of drawing up a marketing plan. You will learn how to conduct background research, structure the plan and put it into action.

 

You will learn:

  • The 4 reasons why making a marketing plan is so important to the overall health and development of a business
  • How to put together a comprehensive marketing plan in 5 steps and the rationale behind each stage
  • Why you may need an online marketing plan, the structure of a good online marketing plan and why you need to consider search engine optimisation (SEO)
  • The general principles you need to follow when researching, finalising and double-checking your plan
  • Five ways to put your plan into action, when to ask for help and how to monitor your progress

 

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Duration:
1 hrs
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Course FAQ

Who can take the Creating a Marketing Plan Certification course?

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There are no entry requirements to take the course.

What is the structure of the course?

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The course has 5 modules and should take 1 hour. Each module takes between 15 and 45 minutes on average to complete, although students can spend as much or as little time as they feel necessary on the modules.

Where / when can the course be studied?

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The course can be studied at any time and from any internet-connected device.

Is there a test at the end of the course?

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Once you have completed the course there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken at a time and location of your choosing.

What is the pass mark for the final test?

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The pass mark for the test is 80%.

What happens if a user fails the test?

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If the user doesn’t pass the test the first time, they will have two further opportunities to take the test after extra study.

How long does it take to complete the Creating a Marketing Plan Certification course?

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We estimate that the course will take about 1 hour to complete in total, plus an additional 10 minutes for each of the end of module tests.

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