Buying & Selling Online Certificate Course
Over the past 25 years, the commercial landscape has undergone a seismic shift. Rather than relying on bricks-and-mortar stores and offices for revenues, businesses are increasingly using the internet to generate sales.
In this course, you will discover the history of e-commerce, its current role in the commercial landscape, and its broader implications for society. You will learn about the technology that makes e-commerce possible, and what the future may hold.
You will gain a practical insight into how consumers can make the most of e-commerce, how to get the best deals when buying goods and services online, and how you can use the internet to begin or expand your own business.
You Will Learn:
- The history of e-commerce and what it means not only for the retail landscape but for society as a whole.
- How to navigate and use the most widely-used online retailers when buying goods and services.
- How to sell products and services online – whatever you want to sell, there is an online platform to meet your needs.
- Why your business may benefit from an online store, and how to set up a shop that will boost your revenue.
- The advantages of running an internet-based business, and practical considerations to bear in mind when starting out.
- How online sellers make money by promoting other people’s products and services, and how you can generate income as an affiliate marketer.
- How businesses use internet-based advertising to promote their products and services online.
- How to offer freelance services via the internet, and how to work with online freelancers.
- How to keep yourself safe when buying and selling online.
- The future of e-commerce, and the trends that look set to continue in the coming years.
Benefits Of Taking This Course
- You will learn how individuals and businesses use the internet as a means of exchanging money, goods and services.
- You will know how to find the best deals online, and how to shop safely and securely.
- You will discover how to sell your own products and services online, and how to supplement income from a bricks-and-mortar business with e-commerce.
- Your knowledge will stand you in good stead for business roles that demand modern commercial awareness.
- You can study from any location with an internet connection.
- Learn the material at any time and at your own pace.
- Lifetime access to the course – no deadlines.
- Obtain a recognised certification when completing the course, which will improve your career prospects.
- What is meant by the term “e-commerce”
- The history of e-commerce in the UK and around the world
- An overview of the technology that makes secure e-commerce possible
- The broader implications of e-commerce for society as a whole, including the relationship between e-commerce and traditional bricks-and-mortar stores
- The main categories of tangible products available for the online consumer to purchase
- An overview of the most popular retail websites for each category and retailers that supply products across multiple categories
- An overview of how the most popular auction sites, including eBay and how they facilitate e-commerce
- An overview of the most popular websites for those looking to buy and sell handmade goods
- An overview of the types of digital goods you can buy and sell online
- The most popular platforms for buyers and sellers of e-books and related products
- The main high-traffic platforms used for the buying and selling of music
- The most popular platforms for buyers and sellers of online learning courses and materials
- How to use price comparison sites (also known as “shopbots”) to find the best online deals
- Why it can be to your advantage to leave your shopping cart full for a few days before checking out
- Why reading online forums can save you a significant amount of money
- How to use voucher codes to secure discounts
- The characteristics of an appealing, high-performing online store
- Why a bricks-and-mortar business - business that deals in tangible stock or has a traditional office presence - may benefit from an online store
- The three main approaches you can take to building an online store and how to choose the best option for your business
- The most popular site-builders on the market and how they can help you create a professional e-commerce store
- The role of advertising in e-commerce
- How various forms of traditional online advertising work
- How online businesses use social media to target their intended audience
- How marketing funnels work by drawing in new customers and then reselling them additional products and services
- What is meant by the term “affiliate marketing”
- The advantages and disadvantages of this business model for both the creator and affiliate
- The most popular third-party services used by affiliates and businesses to set up and maintain commercial relationships
- How to choose the right niche as an affiliate marketer
- How and why the internet has transformed the way we work
- How 21st-century freelancers and businesses make contact and enter into short-term contracts
- The most popular freelancing platforms
- The advantages and disadvantages of hiring a freelancer
- Why you must educate yourself on the potential dangers associated with buying and selling online
- How to have a safe and secure online shopping experience
- How to safeguard yourself against scammers and con artists
- Your responsibilities as an online seller
- Why the internet is always in a state of transition and why the experience of buying and selling online will change in the coming years
- The main e-commerce trends that look set to continue in the foreseeable future
- Why improving the level of customer service and personalisation offered will be a priority for many businesses in the future
- How innovations in delivery technology will transform e-commerce
Who can take the Buying & Selling Online Certificate course?There are no entry requirements to take the course.
What is the structure of the course?The course is broken down into 10 individual modules. Each module takes between 20 and 90 minutes on average to study. Although students are free to spend as much or as little time as they feel necessary on each module.
Where / when can the course be studied?The course can be studied study at any time and from any internet connected device
Is there a test at the end of the course?Once you have completed all 10 modules there is a multiple choice test. The questions will be on a range of topics found within the 10 modules. The test, like the course, is online and can be taken a time and location of your choosing.
What is the pass mark for the final test?The pass mark for the test is 70%.
What happens if a user fails the test?If the user doesn’t pass the test first time they will get further opportunities to take the test again after extra study. There are no limits to the number of times a test can be taken.
How long does it take to complete the Buying & Selling Online Certificate course?We estimate that the course will take about 12 hours to complete in total, plus an additional 30 minutes for the end of course test.