Blog Creation and Management Certification
If your business relies on social media and website traffic, in order to attract your customers, having employees with the right skill set, to execute a clearly-defined and effective social media strategy is imperative.
Blogging is an increasingly popular and effective mechanism for businesses to communicate with its customers, and this Blog Creation & Management Certification will give your employees all of the skills and knowledge that they need, in order to get started in this fast growing area.
What’s covered in the course?
The 10 modules in this course offer the learner a wealth of information regarding blog creation and management. Here are some examples of what they will learn:
- Basics of blogging, including key terms, the history and current uses of blogs and how they can be effective;
- How to set up a blog, such as choosing domain names and hosts, if it is a self-hosted blog, or choosing a blog hosting service;
- Ideas on how to choose blog topics that resonate with the target audience and are interesting, unique and benefit the business;
- Tips on how to produce high quality written and visual material in a blog and the importance of using media;
- Specific information and guidance on using blogs, in order to engage with the customers of your business and further grow the business,
- Making money from blogging, including using advertising or promotions and how to attract customers from blogs to purchase products or services;
- How networking with other bloggers can be beneficial, in order to expand the target audience and help with idea generation;
- Links between blogs and other social media platforms and methods to maximise the exposure to the blog, by engaging with users of other types of social media;
- How to remain protected from online security and safety threats.
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Duration 15 hours
Modules 10
Certificate of completion
All major browsers and devices
This course is included as part of our multi-user learning packages.
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Course FAQ
Who can take the Blog Creation and Management Certification course?
There are no entry requirements to take the course.
What is the structure of the course?
The course has 10 modules and should take 15 hours. Each module takes between 20 and 90 minutes on average to complete, although students can spend as much or as little time as they feel necessary on the modules.
Where / when can the course be studied?
The course can be studied at any time and from any internet-connected device.
Is there a test at the end of the course?
Once you have completed the course there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken at a time and location of your choosing.
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